Weedfree Blog

Don't Let Snow Damage Your Customer Count

Written by Tim Bower | Nov 25, 2019 10:00:00 AM

Bad weather can have a significant impact on your business and – in the UK – snow is about as bad it gets! Whilst councils and local authorities take on the responsibility for clearing the main roads, the area surrounding your business premises needs to be maintained by you.

If customers are unable to access your premises due to snow or ice, you’ll soon notice a drop in custom. As a result, you could suffer a drop in operational performance, missed targets and decreased profits.

Whilst many business owners assume that any snowfall will be short-lived, this isn’t necessarily the case. In fact, the UK gets an average of 23.7 days of snow each year. That’s over three weeks when your business could be inaccessible to customers and clients.

However, it isn’t just days when it’s actually snowing that you need to consider. In addition to this, the slush and ice underfoot can cause additional damage to your business. Although snow may no longer be falling, the ice can remain for days, if not weeks. As a result, your customer count could plummet for a significant amount of time during the winter months.

Furthermore, you’ll need to consider the legal impact this could have on your company. As you’re responsible for maintaining your grounds during winter, you could be held liable if anyone were to fall or slip whilst on or in your premises. Living in a compensation culture means that many businesses face similar personal injury claims each year - but you don’t need to be one of them.


Prepare for winter with snow clearing services

Clearing snow can be a time-consuming and dangerous task, particularly if you don’t have the right equipment to hand. With access to professional snow cleaning service, however, you can ensure your business grounds stay safe and snow-free throughout the winter.

Of course, if you wait until snow is forecast, finding a reputable snow clearing company might be a bit tricky. With forward-planning, however, you can book a snow clearing service in advance and ensure you’ll have access to the specialist services you require when bad weather hits.

If you want to minimise the impact poor weather conditions will have on your business, you may even want to consider taking preventative measures. With winter gritting, for example, you can minimise the risk of accidents and prevent snow from setting on the ground.

To find out more about preparing your premises for winter or to book a snow clearing service, contact Weedfree Landscapes now on 01623 653568.

Image Source: Pixabay